Motorcycle · Expo

The Rally at Exit 55

Name: The Rally at Exit 55
Start: 2026-08-05T08:00:00
End: 2026-08-15T12:00:00
Location: Black Hills Harley-Davidson

The Rally at Exit 55 is a major motorcycle shopping expo held during the Sturgis Motorcycle Rally.

Wed, 5 Aug 2026 – Sat, 15 Aug 2026 8:00 AM – 12:00 PM (America/Denver) Black Hills Harley-Davidson Rapid City , South Dakota

Experience The Rally at Exit 55, the world's largest V-Twin shopping expo, hosted by Black Hills Harley-Davidson in Rapid City, South Dakota. Held annually during the Sturgis Motorcycle Rally, this event attracts thousands of motorcycle enthusiasts from around the globe. Located at 2820 Harley Dr, the dealership offers an extensive selection of motorcycles, accessories, and gear. Join us from August 5 to August 15, 2026, for this premier event in the heart of the Black Hills.

What to Expect

A massive shopping expo for motorcycle enthusiasts.

Who Should Attend

Motorcycle riders
Sturgis Rally attendees
Harley-Davidson fans

Agenda Overview

The event runs daily from August 5 to August 15, 2026.

Venue & Address

Black Hills Harley-Davidson

2820 Harley Dr
Rapid City , South Dakota – 57702
United States

Organizer

Black Hills Harley-Davidson · Dealership

Premier Harley-Davidson dealership in South Dakota.

Frequently Asked Questions

What is The Rally at Exit 55?

A large motorcycle shopping expo.

Where is it held?

Black Hills Harley-Davidson, Rapid City, SD.

When is it?

August 5-15, 2026.

Is it part of Sturgis?

Yes, it is held during the Sturgis Motorcycle Rally.

Is there an entry fee?

Check the official website for details.

Is this recurring?

Yes, it is an annual event.