Festival

Annual Watsonville Strawberry Festival

Name: Annual Watsonville Strawberry Festival
Start: 2026-08-01T11:00
End: 2026-08-02T19:00
Location: Watsonville Plaza

A free, family-friendly festival celebrating strawberries in historic downtown Watsonville.

Sat, 1 Aug 2026 – Sun, 2 Aug 2026 11:00 AM – 7:00 PM (America/Los_Angeles) Watsonville Plaza Watsonville , California

The Annual Watsonville Strawberry Festival is a beloved community tradition that celebrates the region's rich agricultural heritage. Held in historic downtown Watsonville, this free event features a wide array of strawberry-themed desserts, live entertainment, and family-friendly activities. Since its inception in 1995, the festival has grown into a major attraction, drawing visitors from across the region to enjoy the best of Watsonville. Join us on August 1st and 2nd, 2026, for a weekend of fun and flavor.

What to Expect

A vibrant street festival atmosphere with food vendors and entertainment.

Who Should Attend

Families
Foodies
Local community
Tourists

Agenda Overview

The festival runs from 11:00 AM to 7:00 PM on both days.

Venue & Address

Watsonville Plaza

358 Main St
Watsonville , California – 95076
United States

Organizer

City of Watsonville · Government

The local municipal government hosting community events.

Frequently Asked Questions

When is the festival?

August 1-2, 2026.

Where is it located?

Watsonville Plaza, 358 Main St, Watsonville, CA.

Is there an admission fee?

No, the festival is free.

What is the focus?

Celebrating strawberries and the local community.

How long has it been running?

Since 1995.

Where can I find more info?

Visit the official City of Watsonville website.